manipulation as redefinition

The social networks deliberately promote the word "sharing" rather than "showing". You are meant to feel like you are displaying things for generosity, rather than vanity. Also, in "sharing" mode, you become less aware of the fact that you are disclosing bits of your private life.

Incubators use the word "investment" in an uncommon sense. The only thing they provide to the budding entrepreneurs is some office space and a little bit of mentoring. There is often no actual transfer of money. Incubators (at least those in Turkey) are mostly in the business of maintaining a good public image and a high turnover of new projects.

Lesson: Words are powerful and meanings are malleable. That is why every manipulation starts with a redefinition. Hitler has done it. Facebook has done it. Your run-of-the-mill marketers are doing it everyday.

Exercise: Write your own political manifesto by subtly redefining the notion of justice.