fairness as a necessity
There is no such thing as an observer independent event. All the major breakthroughs in physics can be attributed to the slow and painful realisation of this fact.
Relational thinking is quiet tricky. (Even Einstein could not match Mach's relational ambitions!) We instinctively believe that we share a single unified reality. This of course is a necessary illusion since each one of us is confined to a single point of view. It is only when we try to switch points of view and insist on a single underlying reality do absurdities start to emerge.
Consider the notions of fairness and justice. These concepts come automatically with relational thinking. One is forced to listen to all sides of a story because there is no such thing as the story. There are only story-observer pairs. In other words, fairness is built into the very ontology of nature.
Perhaps the difficulty of getting our heads around relational thinking has got to do with the difficulty of being fair.
