order out of noise — Tarik Yildirim

Firehose of falsehoods and diverse contradicting statements distributed through many different channels create completely noise environment. Through this noise everyone weaves their own story. That of course happens to be the one that they want to believe in the most. Since most of these facts are pro government. The end result is a diverse array of personalised strongly held pro government stories!
- Networked Propaganda and Counter Propaganda (Jonathan Stray)

Noise contains all possible structures as subsets of itself. Since we are naturally predisposed to recognizing patterns (i.e. compressing information), it can act as a "mirror" reflecting our complex web of pre-existing cognitive short-cuts and biases back to ourselves.

For instance, we can not help but hallucinate ordered structures out of visual and auditory noise. (e.g. pareidolia) I myself experienced a few such bizarre moments, involuntarily scalping out complex musical pieces out of random environmental noise. These episodes were inspiring but also quite intimidating. (I felt as if my unconsciousness accidentally leaked into my consciousness. Is this why some people enjoy listening to noise music?)

If you are willing to experiment with drugs like LSD, you can simulate such experiences using the brain’s own background noise:

Sometimes patterns can arise spontaneously from the random firing of neurons in the cortex — internal background noise, as opposed to external stimuli — or when a psychoactive drug or other influencing factor disrupts normal brain function and boosts the random firing of neurons. This is believed to be what happens when we hallucinate.
- A Math Theory for Why People Hallucinate (Jennifer Ouellette)

Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture.
- Amusing Ourselves to Death (Neil Postman)

Jonathan's observation above is enlightening in the sense that it situates Orwell and Huxley as two ends of a single spectrum for controlling public opinion.

Orwell: Dictate people by spoon feeding them your point of view
Huxley: Incapacitate people by drowning them in complete noise

Both strategies backfire in the long run:

Orwellian regimes can quickly unfold when information from the outside world starts leaking in.
Huxleyan regimes shut people completely away from serious matters and this can set in motion a cultural backlash.

The best strategy is a mixed one: Drown people in variations of your point of view so that

the information environment stays rich enough to make people feel as if there is an open public discourse
the proportion of trivia among the narrations in circulation stays below the critical threshold that can set in motion a cultural backlash.

This way, all the stories people weave out of the pseudo random environment you created will stay close to your point of view.

Note that, as technology progresses and information flows at greater speeds, it becomes harder and harder to maintain an Orwellian regime as opposed to a Huxleyan one.